Arcane

2022
Year
2022
Location
Independent edition
Medium
Printed tarot deck, AI-generated imagery, manifesto, packaging
Role
Concept, image direction, curation, writing, design and production
Collaborators
Dogrush,
Alejandro Rodriguez,
Dollaria,
Paula Antoniocci
Edition
Limited run of 100 decks

Arcane is a limited-edition tarot deck developed in 2022 as an artistic exploration of AI image generation, esoteric symbolism and printed matter.

QR code linking to the live Arcane card descriptions

The printed QR code connects the physical deck to its live online companion, where each card can be expanded through its description and symbolic correspondences.

Produced in June and July 2022, the project used Midjourney V2 to generate a large field of original images, from which the final 22 Major Arcana cards were selected and edited into a coherent visual series. The deck draws on the Marseille tradition while introducing deliberate distortions, planetary links, zodiac signs and Hebrew letters that map the cards onto the Kabbalistic Tree of Life.

The accompanying texts were written in dialogue with GPT-3, intentionally preserving a robotic tone and its limitations. The edition also includes a printed manifesto reflecting on the rapid expansion of AI and its impact on artistic labour, treating the deck not only as an oracle object but also as a document of a specific technological moment.

"Any sufficiently advanced technology is indistinguishable from magic." — Arthur C. Clarke

Core team
Alejandro Rodriguez / Dogrush
Concept, art direction, writing, edition
Dollaria / Paula Antoniocci
Co-creation, image curation, design, writing, editorial development
Tools and production
Midjourney V2
Image generation
GPT-3
Text collaboration
Nirat Print
Printing