Mapping LeParc

2012

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Mapping LeParc — project documentation

Year

2012

Location

Centro Cultural Le Parc, Mendoza, Argentina

Medium

Architectural projection mapping

Role

Direction, visual design

A large-scale inauguration mapping for the Le Parc Cultural Center in Mendoza, transforming a 115-metre façade into a three-dimensional narrative surface.

Commissioned for the opening in 2012, and inspired by the work of Julio LeParc, the project combined architectural projection, animation and custom alignment tools across a fully volumetric building. Ten 15,000-ANSI-lumen projectors articulated a continuous visual composition at urban scale.

Creative core

Alejandro Rodríguez

Direction (dogrush)

Terry Chocolaat, Alejandro Rodríguez

Script (dogrush)

Terry Chocolaat

Animation direction (dogrush)

Federico Echevarría, Claudio Fernandez

Artistic production and 3D/2D processing (dogrush + Centero)

Luciano Brasolín, Ignacio Brasolín

Music and sound effects (Super Guachín)

Production

Manuel Palenque, Alejandro Rodríguez

Mapping and alignment software design (pixel perez)

Martín Borini

Logistics and Montage Direction (ID.V)

Enrique Mármora

Production (Estado Lateral Media Lab)

Julián Brasolín, Salomé García, Mariano Fermosel,
Ana Cremaschi, Facundo Burgos Iturralde

Production collaboration