Martin Borini (Ailaviu), VJ Lima, Lucas DM, Manuel Palenque, Leandro Martinelli
Institution
Espacio Fundación Telefónica / Estado Lateral Media Lab
Additional documentation focused on setup and process.
Shader Mapping was developed in 2009 for Espacio Fundación Telefónica, at a moment when architectural projection mapping was still an emerging practice. The project originated from an invitation by Martín Borini to produce a projection mapped onto the building façade. Drawing on prior experience with 3D animation and real-time content, Rodríguez applied techniques from UVW and light-map workflows used in VR and videogame environments.
He created a custom C++/OpenGL tool that projected an unwrapped texture onto a live camera feed, enabling real-time colour correction and alignment adjustments. The tool functioned as a bridge between game-engine lighting techniques and large-scale architectural projection, integrating directly into existing 3D production pipelines.
Images
Shader Mapping poster
Projection tests on the façade
Projector setup during installation
Night view of the mapped façade
Custom mapping interface
Audiovisual Piece
Martin Borini (Ailaviu)
Technical and general direction
Alejandro Rodríguez / Dogrush
Mapping tool development and audiovisual collaboration
