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Video documentation of the launch event
Large-scale architectural projection created for the Latin American launch of Warner Brothers' film Inception. The facade of the Facultad de Derecho in Buenos Aires became a temporary cinematic surface. The animation served as a public teaser, condensing the film's atmosphere and narrative motifs into a short audiovisual event with synchronized sound.
The building was surveyed and reconstructed as a 3D model to produce an accurate adjustment mask and site-adapted optical corrections. A small team of 3D artists and a sound designer completed the production under tight deadlines, from survey to screening, in under three weeks.
Images
Angled documentation view
Pre-show illumination view
Projection in urban context
Projection system diagram
Wide projection view
Façade and audience
Urban context view
Production
Estado Lateral Media Lab
General production
Late
Mapping execution
Enrique Mármora
Project leader
Martín Borini
Artistic and technical direction
Alejandro Rodríguez
Surveying, building modelling, technical mounting support and optical planning
Iván Ivanoff, Cristián Reynaga, Manuchis Portela, Nacho Kairuz
Bureau
Lola Salvio, Sol Eskenazi
Logistics
Animation and technical
Alejandro Rodríguez
Animation direction
Mauro Misiewicz
Top and light scheme animation
Agustín Aloe
Maze animation, rigs and animated object modelling
Franco Carlesimo
Explosions and physics simulations
Eduardo Imasaka
Video post-production
Pablo Maffezini
Feel look
Alejandro Rodríguez
Render management, shaders, lighting and fluid animation
Nahuel Sauza
Soundtrack and mapping tool
Matías Marzetti
Technical setup
Troy
Video projection