Cerro de la Gloria

2014
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Public presentation at Cerro de la Gloria, Mendoza
Year
2014
Location
Cerro de la Gloria, Parque General San Martin, Mendoza
Medium
Monument-scale projection mapping, photometric capture, 3D animation and live event staging
Role
Direction, software, logistics and montage
Collaborators
Terry Chocolaad,
Federico Echevarria,
Claudio Fernández,
Leo Martinelli
Institution
Commissioned by the Ministry of Culture for the monument's centenary celebration

Commissioned by Argentina's Ministry of Culture for the 2014 centenary of Mendoza's emblematic Cerro de la Gloria monument, this large-scale projection mapping combined archival narrative with live public spectacle. The production began with a photometric survey of the monument to generate a low-polygon 3D digital model, which served as the foundation for a projected animated sequence recounting General San Martín's Andean liberation campaigns across Argentina and Chile.

The digital reconstruction was mapped directly onto the monument's surface, transforming the physical landmark into its own screen. The commemoration also featured live folkloric performances and a military parade, situating the projection within a broader civic program that engaged the city's public through multiple performative registers.

Core team
Alex Rodriguez
Direction
Terry Chocolaad
Script and storyline
Terry Chocolaad
Animation
Federico Echevarria
Animation
Claudio Fernández
Animation
Production
Leo Martinelli (Tremor)
Sound design
Alex Rodriguez
Software, logistics and montage
Ministry of Culture
Commission