VoV (Value of Values)

2019
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Trailer from the project's official website
Year
2019
Location
Hong Kong, Gwangju and international exhibition contexts
Medium
Interactive installation, EEG, real-time 3D visualisation, NFTs and transactional poetry
Role
CTO, Unreal visualisation rewrite, smart-contract integration, control-system upgrade and live operations
Collaborators
Maurice Benayoun,
Tobias Klein,
Nicolas Mendoza Leal,
Jean-Baptiste Barriere
Institution
City University of Hong Kong, ACIM Fellowship, MindSpaces / Osage Art Foundation

VoV is a blockchain-based neuro-design installation where visitors use EEG signals to sculpt three-dimensional forms representing human values such as love, freedom, money or power — forms minted as NFTs that can be collected, traded and read as a shifting map of shared priorities. Developed from Maurice Benayoun's Brain Factory, the project combines real-time visualisation, smart contracts and transactional poetry.

Each participant acts in sequence as maker, curator, collector and trader: shaping an abstract value through brain activity, validating the resulting form, minting it on the blockchain, and deciding to keep, sell or resell it. VoV has been exhibited at the Ars Electronica Festival, the Seoul Mediacity Biennale and the Hong Kong Arts Centre, with contributions from Alejandro Rodríguez.

Core project
Lead artist
Collaborative artist, 3D printing
Nicolas Mendoza Leal
Collaborative artist, blockchain
Jean-Baptiste Barriere
Sound design
My contribution
Alejandro Rodriguez
CTO, Unreal visualisation, control systems and live operations
City University of Hong Kong / ACIM Fellowship / MindSpaces HK
Project support
2023 exhibition context